Note: This page is being redesigned to reflect our two-newsletter format (Monday + Thursday editions) with updated ad placements and pricing per edition. Book a consultation for current rates.
Media kit overview
Hi, I’m Igor. I don’t want to just sell ad space—I want to build marketing partnerships that connect brands with Berlin’s tech professionals.
My audience includes founders, senior developers, and decision-makers who are actively shaping Berlin’s tech ecosystem. When we partner together, you’re not buying impressions—you’re accessing this curated community through trusted editorial channels.
| Channel | Reach |
|---|---|
| Newsletter (1x weekly) | 14,000+ |
| Instagram (2-3x weekly) | 25,800+ |
| LinkedIn [personal + company] (2x-3x weekly) | 11,500+ |
Channel and engagement data last updated on 2026-04-03
Why companies choose Handpicked Berlin
You’re reaching decision-makers with real purchasing power and career mobility:
- €75,000 median salary - High purchasing power audience
- 52% considering job change within a year - Active career decision-makers
- 39% are founders or aspiring founders - Business decision-makers
- 88% based in Berlin/Brandenburg - Concentrated local market
- 60% newsletter open rate - Guaranteed engagement from Berlin’s most connected tech professionals
Working together
There is a reason why I built strong partnerships with Apple, Notion, Grammarly, Hypofriend and dozens of others.
I don’t just place a message—I help optimise it for this specific audience. Notion and Hypofriend saw massive performance improvements when I refined their positioning for Berlin’s tech community. The same with Apple and the events I co-hosted in their Rosenthaler Straße store.
What partners achieve:
- Notion: 3x’d their performance after collaborative copy optimisation
- Hypofriend: Discovered their most effective ad format through testing and copy support
- Apple: Co-hosted several events in their Rosenthaler Straße with a record-smashing attendance
- AWS and Grammarly: Chose Handpicked Berlin to reach Berlin’s tech community
We can start working together with single ad placements or a package, which can be scheduled consecutively or each other week. Each newsletter is also published in an online archive.
New partner test package - €577 + VAT
Not sure about fit? This package lets you test audience response while I help optimise your message:
| Item | Reach | Discount |
|---|---|---|
| 1x Wide banner | Newsletter: 14,000+ | 12% discount |
| 1x Ask / Show | Newsletter: 14,000+, LinkedIn: 11,500+ | 12% discount |
| Copy consulting | free | |
| €577 + VAT |
This package can also be slightly adjusted with different ad types to better fit your needs.
Book a consultation Start with the test package!
Ready for deeper collaboration?
- Quarterly Partnership (3 months) for brands serious about Berlin market penetration
- Annual Partnership (12 months) for companies wanting a year-round presence in the Handpicked Berlin community
These partnerships include custom content creation, dedicated campaigns, and strategic consultation.
Single ad placements and packages (valid from 20.8.2025)
| Single ad | 4x package (10% discount) | ||
|---|---|---|---|
| 1. Sponsored snippet | Newsletter: 14,000+ | €414 | - |
| 2. Wide banner | Newsletter: 14,000+ | €345 | €1.243 |
| 3. Ask/Show (community section) | Newsletter: 14,000+, LinkedIn: 11,500+ | €311 | €1.118 |
| 4. Narrow banner | Newsletter: 14,000+ | €207 | €746 |
| 5. Event | Newsletter: 14,000+, LinkedIn: 11,500+ | €173 | - |
| 6. Job highlight | Newsletter: 14,000+ | €69 | €249 |
| Additional options | |||
| Employer brand and multi-channel storytelling | ask for a case study | custom | - |
| copy consulting | (per ad) | €100 | - |
| dedicated LinkedIn post | LinkedIn: 11,500+ | custom | - |
| Instagram reel & TikTok | Instagram & TikTok: 25,800+ | custom | - |
| Instagram/TikTok story | Instagram & TikTok: 25,800+ | custom | - |
| Event partnership or moderation | all channels | custom | - |
The prices do not include VAT. Price calculation is based on the number of current subscribers, multiplied by the current average open rate and €50 CPM and adjusted for the engagement premium/discount.
Book your campaign Book a consultation Download media kit
What partners say about working with Handpicked Berlin
After the first run of ads, I helped improve copy for Notion and introduced a new, sponsored snippet category for Hypofriend, which performed extremely well and is now part of the regular offer. Here is what they said:
Igor was lovely to work with. He is supportive, reactive, meticulous, diligent, creative & very flexible. We worked together to improve our ad (which he was open to re-working based on Marketing Messages I sent him) in his newsletter, and his input allowed us to x3 our performance.
- Ghalia, Notion
Working with Igor was a pleasure - he proactively helped us improve the performance across several newsletters through a mix of creativity, positioning, and copywriting. I would recommend working with Igor again.
- Nick, Hypofriend
Details on the look and feel of the ads
Sponsored snippet
Inside the most popular section of the newsletter, Snippets. It can only be added in case I tested it myself and liked it, because of the personal recommendation vibe.
Wide banner
The central position in the newsletter, just after the jobs and before the Coffee Talk / Snippets. Includes a Call-to-action button.
Specs: 600x338 px (GIF/WEBP/PNG/JPEG), up to 600 characters and a CTA button.
Ask/Show section
Text-only ad in the Community part.
Narrow banner
Just before the “Briefly” part of the Snippets. Includes a Call-to-action button.
Specs: 600x156 px (GIF/WEBP/PNG/JPEG), up to 300 characters.
Event
At the top of the newsletter in the community section.
Job Highlight
A highlight of your job position with a short description or without.
Why Handpicked Berlin stands out: the largest and best curated tech media outlet in Berlin
- Excellent engagement in the weekly newsletter: 59.9% open rate and 19.7% click-through rate
- Curated quality: Each piece of content is personally selected to deliver maximum value, creating trust with our audience
- Sustained growth: 14,000+ subscribers with steady month-over-month growth
- Proven reach: 150+ companies have used our job board, including Stripe, Samsung, Personio, Camunda
- Partner success: Read testimonials (109 and counting) from our partners and readers or Google reviews.
See example newsletter See our Media Kit
Brands we worked with: Apple, AWS, Grammarly, Notion, Delivery Hero, MSL Group, Ostrom, Feather, Getsafe, NAO, SIBB, Kittl, Medianet Berlin Brandenburg, Fstream, KAOS Pilot, betahaus, GITEX, Get the flat, several experts and others.
More than 150 companies submitted their jobs to our job board, for example: Stripe, Samsung, Personio, Camunda, Numa, Nelly Solutions, Merantix, Babbel, LiveEO, Ableton, Leapsome, Hasso Plattner Foundation, Getsafe, Birdie, FORMEL Skin, femtasy, AMBOSS, Feather, Doctolib, Cloudflare, Blacklane and others
What our partners and readers say
Read testimonials Google Reviews
Ready to reach Berlin’s tech decision-makers?
Start a campaign Book a consultation Download media kit
Prices do not include VAT.