Reach Handpicked's audience.

Every Monday, Handpicked Berlin covers city news, tech, startups, business and culture. Every Thursday, Handpicked Careers covers jobs and working life, with its jobs and career coverage expanding across Germany.

Combined channel audience
70,380
subscriptions and follows
Newsletter · Instagram · LinkedIn · TikTok · Luma
Berlin / Brandenburg88%
Estimated reader income€80k
Founders · freelancers39% · 10%
Considering a career change52%

Channel counts are not deduplicated; some people subscribe to or follow more than one channel.

Monday
13,067
Handpicked Berlin subscribers
Open rate57% Click-to-open22% Clicks/issue1,800
Thursday
11,961
Handpicked Careers subscribers
Open rate54% Click-to-open18% Clicks/issue1,300
Social
43,122
Instagram + LinkedIn + TikTok
IG25.7k LI14.5k TT3k
Calendar
2,230
Luma followers
Weekly curated events
What do these numbers mean?

Engagement figures use the latest 20 regular editions of each newsletter. Open rate is recorded opens divided by delivered emails; click-to-open is unique clicks divided by opens. Clicks cover all links in an issue, not one ad. Apple Mail Privacy Protection and some corporate email clients can inflate or distort opens.

“In mid-2022, I launched this newsletter to help people find the best jobs in Berlin. It has since grown into two editions: Handpicked Berlin on Monday and Handpicked Careers on Thursday, which is expanding its jobs and career coverage across Germany.

Brands often came with a goal but not a finished campaign. I now help them choose the right channel and tighten the copy.

Brands can advertise in the newsletters, job board, calendar and social channels, or sponsor a Handpicked event. If Handpicked is not the right fit, I will say so.”

Igor Ranc
Founder of Handpicked

Brands we've worked with.

AppleAWSNotionGrammarlyESMTDelivery HeroMSL GroupOstromFeatherGetsafeNAOKittlbetahausTwilioMindspaceHelsingImpact Hub Berlin

Three reasons to work with us.

1

Use the channel that fits the job.

Choose from Handpicked Berlin, Handpicked Careers, Luma Spotlight, Instagram, LinkedIn, TikTok, the job board and in-person events. We will tell you which fit your goal and which do not.

2

Help before it goes live.

We help tighten the copy, check the format and agree what will be measured. If a placement is not the right fit, we will say so.

3

Measured, reported placements.

Across the current measurement window, Handpicked Berlin averages 1,800 unique clicks per issue and Handpicked Careers averages 1,300, across all newsletter links. These are newsletter-wide figures, not promised campaign results. Every paid placement receives a written report.