The Handpicked audience at a glance.
70,380 subscriptions and follows before audience overlap. Berlin is our core audience. Handpicked Careers is expanding across Germany.
Your marketing partner for Berlin's professional community.
Reach across channels.
| Channel | Cadence | Subscribers / followers | Open rate | Click-to-open | Clicks per issue |
|---|---|---|---|---|---|
Handpicked Berlin | Weekly · Monday | 13,067 | 57% | 22% | 1,800 |
Handpicked Careers | Weekly · Thursday | 11,961 | 54% | 18% | 1,300 |
Instagram | 2–3× weekly | 25,693 | — | — | — |
LinkedIn | 2–3× weekly | 14,468 | — | — | — |
TikTok | Ad-hoc | 2,961 | — | — | — |
Luma calendar | Always-on | 2,230 | — | — | — |
What do these numbers mean?
Engagement figures use the latest 20 regular editions of each newsletter. Open rate is recorded opens divided by delivered emails; click-to-open is unique clicks divided by opens. Clicks cover all links in an issue, not one ad. Apple Mail Privacy Protection and some corporate email clients can inflate or distort opens.
Who's reading.
Founders, operators, expats, VCs, and career-driven professionals across functions. Reader-profile figures come from newsletter polls run at different times. They are directional, and response groups may overlap. Instagram, LinkedIn, and TikTok followings skew differently.
Rates and availability.
Current public rates and availability. One booking means one appearance in one issue unless the product says otherwise. Availability varies, and a booking is confirmed only after the date, format and editorial fit are agreed in writing.
| Product | What one booking buys | Single | Run of 2 | Availability |
|---|---|---|---|---|
| Banner ad Berlin or Careers | One visual ad in one newsletter issue | €350 | €550 | One shared banner-or-native ad slot per newsletter issue |
| Company profile Careers + job board | Your profile, a careers-page link, up to three role titles, and a 30-day board pin | €500 | €800 | Up to four profiles per month; counts toward the eight paid Jobs placements |
| Luma Spotlight Events email | One featured block in a mixed Spotlight email | €350 | — | One featured placement per Spotlight send |
| Partners link Footer, both newsletters | One link and up to two lines of copy across the next four Berlin and four Careers issues, eight appearances | €300 per cycle | — | Two active partner links per newsletter issue |
| Featured event Careers, Events | Pitch your event in the featured section | €175 | €275 | Up to three per Careers issue |
| Job listing Job board + Careers | Pinned at the top of the job board for 30 days, plus one newsletter line | €150 per listing | €250 | Eight paid Jobs placements per month, combined across listings and company profiles |
For a job listing or company profile, a run of two means two Careers appearances during one continuous 30-day board pin.
What every booking includes.
Three reasons to work with us.
Use the channel that fits the job.
Choose from Handpicked Berlin, Handpicked Careers, Luma Spotlight, Instagram, LinkedIn, TikTok, the job board and in-person events. We will tell you which fit your goal and which do not.
Help before it goes live.
We help tighten the copy, check the format and agree what will be measured. If a placement is not the right fit, we will say so.
Measured, reported placements.
Across the current measurement window, Handpicked Berlin averages 1,800 unique clicks per issue and Handpicked Careers averages 1,300, across all newsletter links. These are newsletter-wide figures, not promised campaign results. Every paid placement receives a written report.
“In mid-2022, I launched this newsletter to help people find the best jobs in Berlin. It has since grown into two editions: Handpicked Berlin on Monday and Handpicked Careers on Thursday, which is expanding its jobs and career coverage across Germany.
Brands often came with a goal but not a finished campaign. I now help them choose the right channel and tighten the copy.
Brands can advertise in the newsletters, job board, calendar and social channels, or sponsor a Handpicked event. If Handpicked is not the right fit, I will say so.”
Other ways to partner with Handpicked.
Newsletter ads
Six paid formats spanning the Monday and Thursday newsletters, Luma Spotlight and the job board. Each newsletter has one shared banner-or-native ad slot.
Sponsor a Handpicked event
Hackathons, hack nights, and the Everyday AI Club. Past co-hosts include Helsing and Apple.
Promote your event
Luma Spotlight feature plus a Featured event placement in Careers. Bundle or standalone.
Ready to talk?
We will get back to you as soon as possible.