Reach 13,067 Berlin subscribers on Monday or 11,961 Careers subscribers on Thursday.
Handpicked Berlin runs on Monday and Handpicked Careers on Thursday. Each issue has one shared banner-or-native ad slot. New partners can book two banner placements plus free copy consulting for €550 total.
- Edition size
- Berlin, 13,067 subscribers. Careers, 11,961 subscribers. Each banner booking runs once in one newsletter edition
- Newsletter-wide engagement
- 57% average open rate on Berlin, 54% on Careers. Berlin averages 1,800 unique clicks per issue and Careers 1,300, across all links
- Audience
- 88% Berlin/Brandenburg, €80k estimated reader income, 39% founders
- Inventory
- One shared banner-or-native ad slot per newsletter issue; jobs, events and partner links use separate sections
- Lead time
- Book as early as possible, especially if you need a specific date
What do these numbers mean?
Engagement figures use the latest 20 regular editions of each newsletter. Open rate is recorded opens divided by delivered emails; click-to-open is unique clicks divided by opens. Clicks cover all links in an issue, not one ad. Apple Mail Privacy Protection and some corporate email clients can inflate or distort opens.
What readers actually see.
Open a format to see an example placement in the newsletters.
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Where to start.
Two banners plus free copy consulting
Available to new advertising partners only. Two banner placements, booked together and used within 30 days, with copy consulting included at no extra cost.
- Two banner placements in Handpicked Berlin, Handpicked Careers, or one of each
- We help you improve your copy and banner design
- €250 total saving: €150 on two banner bookings plus €100 copy consulting
- Book as early as possible; requested dates are subject to availability
Pick the right placement.
| Placement | What one booking buys | Single | Run of 2 |
|---|---|---|---|
| Banner ad Berlin or Careers | One visual ad in one newsletter issue | €350 | €550 |
| Company profile Careers + job board | Your profile, a careers-page link, up to three role titles, and a 30-day board pin | €500 | €800 |
| Luma Spotlight Events email | One featured block in a mixed Spotlight email | €350 | — |
| Partners link Footer, both newsletters | One link and up to two lines of copy across the next four Berlin and four Careers issues, eight appearances | €300 per cycle | — |
| Featured event Careers, Events | Pitch your event in the featured section | €175 | €275 |
| Job listing Job board + Careers | Pinned at the top of the job board for 30 days, plus one newsletter line | €150 per listing | €250 |
All prices are net. German VAT of 19% is added where applicable; EU businesses with a valid VAT ID are invoiced under the reverse-charge procedure.
One booking means one appearance in one issue unless stated. On job products the newsletter placement is a single Thursday, with the 30-day board pin running alongside. For a job listing or company profile, a run of two means two Thursday appearances during one continuous 30-day board pin.
Selective collaborations.
These collaborations are available by request and subject to editorial fit.
| Collaboration | What’s available | Price |
|---|---|---|
Native newsletter | Shares the single ad slot in an issue and is only available for products Igor is comfortable endorsing. | Ask for a quote |
LinkedIn | Up to two collaborations per month. | Ask for a quote |
Instagram | Up to one reel collaboration per month. | Ask for a quote |
Event campaigns | Tailored combinations, subject to the availability of every included placement. | Ask for a quote |
New here? Start with two banners plus free copy consulting for €550 total.
Send your goal, preferred edition or editions, and dates to partners@handpickedberlin.com, or book a 30 min call.
Other ways to partner with Handpicked.
Sponsor a Handpicked event
Hackathons, hack nights, and the Everyday AI Club. Past co-hosts include Helsing and Apple.
Promote your event
Luma Spotlight feature plus a Featured event placement in Careers. Bundle or standalone.
Promote a job
A 30-day job-board pin plus a placement in Handpicked Careers.