Your next campaign should be worth the click.

TL;DR

• Speak to a recognisable situation. “German classes that fit after work” wins over “High-quality language education”.
• Give readers a concrete reason to act. A useful workshop, a chance to experience or discover something or a team they could join.
• Make the next step very easy. Keep a signup or registration simple and collect only information you really need.
• Decide what success means and track it. Use UTM tags for your links and your own tracking for registrations, applications or purchases.

The pitches below are illustrative ideas, not live offers or promises of results.

Get people interested in your product or service

You can use a Banner ad to introduce an offer, make a problem recognisable or show how your service impacts someone’s life.

Solve an everyday frustration

Start with the obstacle your customer is facing and show them how your offer helps.

German classes that fit after work. Build confidence speaking in a small evening group, with a schedule that works around your job. Explore the levels and course times.

Example angles: a workspace with room for calls, a service that takes admin off a freelancer’s plate, a course that is extremely practical or a webinar that solves a problem.

Make their first step easy and small

Give them a way to try or assess your product or service before a bigger commitment: a trial, a sample, a demonstration or an introductory session. A free call can work as well.

Try your next workspace for a day. Find out whether the desks, calls space and commute work for you. See what’s included and book a trial day.

You can show the actual experience in the creative. Add a call to action to the creative as well: readers often click the image. Link directly to the offer, with its price, availability and conditions. Make it easy to continue.

Help them make a bigger decision

If your product isn’t a simple purchase, try to offer a useful way to understand it: a webinar, a sample session or a conversation with someone who can answer questions.

Could further study fit your working week? Join a short online session on the timetable, costs and application process, with time for your questions.

This can work for education, professional services or a complex product. Link to the specific session or demonstration rather than a general homepage and use testimonials if possible. You can experiment with testimonials in the ad itself.

Provide a great offer

If readers get a special offer, make it clear: a free pass, a discount, an included service or access exclusive to this campaign. Only promise something you actually offer.

Your next industry event, with a free pass. Explore the programme, meet people working on similar challenges and claim your ticket.

Explain what is included and make potential conditions clear.

Give the right people a reason to attend

A Featured event is a short invitation to an event. You can add a banner to give it more space. Try showing the people involved, such as the actual panellists.

If the event isn’t compelling enough, no ad will save it. If you need help shaping your event, you can approach us too.

Offer something tangible to take away

It can be a prototype, an improved skill, feedback on their work or an answer to a difficult question. If there is a required skill level, mention it.

Build one useful AI workflow at this hands-on workshop. Bring a repetitive task and work through a guided prototype with other practitioners.

Another angle: Practise your next salary conversation in a small-group session. Work through a realistic negotiation and get feedback on your approach.

Give access to amazing people

Build the invitation around a question your audience wants answered and get great guests to participate.

Thinking of starting a company? Join a conversation with founders who have done it. Bring your questions about getting from an idea to a working business, and stay to meet others considering their next step.

Push the experience your speakers bring. Portraits work well on banners and you can expand in the copy on why to attend.

Gather peers around a question

Make the shared challenge more specific than “networking”.

Join other founders to discuss mastering sales. An evening of practical stories and guided discussion for people struggling with sales.

Be specific on who the discussion is for and how it works.

Help future colleagues imagine working with you

A Company profile helps candidates understand your company and business.

Explain the business with a good question

Turn an unfamiliar business model into something readers will understand immediately.

How does paying people to play games become a business? People earn rewards for trying games and apps; advertisers pay to reach new users. Meet the team building the platform and explore where you could contribute.

Then connect the explanation to current roles. Much more exciting than just a job title.

Show the topic they would own

Make the work concrete with a technical challenge, product questions or decisions the team owns.

Take a product from the first user interview to launch. Help shape a patient app and a platform for healthcare businesses. Meet the team, understand the problems each product tackles and explore the open roles.

Link to a team or project example and current vacancies. Offer direct contact opportunities, for example via LinkedIn.

Explain the mission of your company

Help candidates understand how the company’s mission affects the decisions they would make, and whether that work fits their interests and values.

Who designs the tools behind defence AI? Meet a team developing AI for defence. Explore how its designers and engineers approach responsible development and what their roles involve.

If possible, give candidates something concrete to assess.

Make the click worthwhile

Imagine clicking on an ad during a busy U-Bahn ride, then struggling with the next step. You might not come back.

• Use the copy to complement the image.
• The landing page should deliver what the copy promises.
• Is your landing page mobile-friendly?
• Avoid collecting unnecessary data, especially in forms.
• Add UTM tags to your links so you can identify visits from the campaign. Track registrations, applications and purchases separately: clicks show interest.
• If you run several ads, give readers something new to consider in each ad.
• Use your own voice. Nobody wants to read generic AI-generated ads.

Most importantly: keep the next step easy and understandable.

Turn your idea into a brief

Copy the prompt below into your preferred AI assistant and briefly describe what you want to advertise. Involve us anytime you need help.

Explore formats and prices →

Help me explore ideas and angles for a newsletter campaign for Handpicked.
Use the guidance below to help me decide what to say; I will write the final
copy myself in my own tone of voice.

What do I want to advertise?
[Describe your product, service, event or company. Add a link if useful.]

Handpicked references
Read these pages for audience context, current formats and placement examples:
- Partner hub: https://handpickedberlin.com/partner/
- Newsletter ads and examples: https://handpickedberlin.com/partner/ads/
- Event promotion: https://handpickedberlin.com/partner/promote-your-event/

Use the relevant examples as inspiration, without copying their wording.
Use the live pages for current product details. Do not treat newsletter-wide
engagement figures as promised results for my ad. If you cannot access a page,
say so and ask me for the relevant text rather than guessing.

Context
Handpicked publishes a Berlin newsletter about city life and a Careers
newsletter about jobs and working life in Germany. Help me find a relevant
reader, a concrete reason for them to care and one clear next step.

Campaign angles to consider
- Solve a familiar frustration: German classes that fit after work,
  a workspace with room for calls, or a webinar that answers a real problem.
- Make the first step smaller: a trial, sample, demo, introductory session
  or free call, if that is something I actually offer.
- Help someone make a bigger decision through a useful webinar, sample
  session or expert conversation. Make any genuine reader offer clear,
  such as a free pass, discount or included service, with its conditions.
- Give event attendees a tangible takeaway: a prototype, a practised skill,
  feedback, salary-conversation practice or an answer to a difficult question.
- Offer access to people worth hearing from: centre the invitation on
  a question the audience wants answered and relevant speaker experience.
- Bring peers together around a specific shared challenge, such as founders
  hiring their first manager, rather than generic networking.
- Make a company understandable: explain what it does, who it helps and
  how the business works before introducing its jobs.
- Help candidates picture their contribution: show a product problem,
  technical challenge or decision they could own, with a route to current roles.
- Connect the company's mission to actual work so candidates can assess
  whether its purpose and responsibilities fit their interests and values.

Available formats
- Banner ad: an image with supporting copy. Suggest what the headline and
  copy could focus on, a complementary image idea and one clear action.
  It can promote a product, service or event.
- Featured event: a short invitation with the action woven into the opening
  sentence. Suggest the focus of that linked opening. There is no separate CTA button;
  standard date and time fields are handled separately.
- Company profile: a business and team introduction for potential colleagues.
  Connect concrete work and responsibilities to current roles and a careers page.

My voice
Give me ideas, questions and talking points rather than ready-to-publish ad
copy. Encourage me to use the words I would use with a real customer, attendee
or potential colleague, supported by specific details from my own experience.
If my tone is unclear, ask how I normally speak to that audience or invite me
to share a short example. If I bring back a draft, give focused feedback while
preserving my voice rather than replacing it with generic marketing language.

Writing and destination guidance
Use plain, specific English. Start with the reader's situation and benefit,
not generic praise for the company. Use only supported facts; do not invent
prices, free offers, results, testimonials, urgency or vacancies.
The destination must deliver on the ad's promise and make the next step easy
on a phone. Keep signup or registration short and collect only necessary data.
Suggest consistent UTM tags that distinguish the newsletter, campaign and
placement. Clicks indicate interest; applications, registrations and purchases
need separate tracking.
For repeat appearances, suggest new information (a useful answer, demonstration,
speaker or role) rather than just rewriting the same headline.

What I need from you
If anything is unclear or essential information is missing, ask me before
making recommendations. If you cannot read a supplied link, ask for the text.
Otherwise, suggest three distinct angles. For each, briefly explain the reader's
reason to care, the key points I could cover and the next step it encourages.
Recommend one angle and a suitable format, identify what the destination needs,
and suggest one follow-up angle. Flag any facts or examples I need to supply.
Finish by inviting me to choose an angle and write a first draft in my own
words, which I can bring back for feedback. Keep your response concise and
practical; I need inspiration and direction, not a finished ad to copy and paste.